Dear Friends,

I am delighted to announce tickets for: "The Most Prestigious Marketing Event of 2008" with Jay Conrad Levinson on the French Riviera are on sale!

In a hurry? view the details and secure your participation at this exceptional event by clicking here

I am happy to offer you some special pricing, on a limited basis: time-sensitive discount, enter code "gme15" to get 15% off if you book your ticket by April 30, 6PM EDT.

Jay Conrad Levinson's speaking presentation, "The Miracle and Innovation of Guerrilla Marketing", will run for two hours; you will have a chance to interact with Jay during the weekend and ask him questions that matter the most to your business -- Jay will reveal laser-focused and inexpensive marketing tactics that will recession-proof your business and increase your profits.

This event is different than most conferences, because you'll actually have time to meet and get to know the speakers - you will be able to ask questions that matter the most to your business.  Think about it - getting to ask for advice about your business from the Father of Guerrilla marketing.  You can't hire Jay at any price - so think for a minute what it could be worth to your bottom line - by getting to ask him questions in an intimate setting.

During Jay's time on stage, he will clarify marketing, excite and inspire the audience with stories and tactics of guerrilla marketing, and create an aura of excitement at the opportunity to breathe life into his techniques immediately -- at no cost or just a tiny cost.

Jay will explain the key differences between guerrilla marketing and traditional marketing, the 100 weapons of guerrilla marketing, prove that marketing is now a science, and delve into the personalities of successful guerrilla marketers.  He'll reveal the key secrets of guerrilla marketing, the truth about on-line marketing, and the steps you can take immediately to earn serious profits with a guerrilla marketing attack.

I have been following Jay for many years now and have a tremendous admiration and respect for him. Jay is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 15 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 46 languages and are required reading in many MBA programs worldwide.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

The following Guerrilla Marketing Superstars will be present with Jay at this exceptional event:

Mitch Meyerson – CEO of Guerrilla Marketing Coaching and author of many books including his latest, “Mastering Online Marketing”

Monroe Mann – CEO of Unstoppable Artists LLC and co-author of "Guerrilla Networking" with Jay

Alexandru Israil – CEO of MarketMinds and Europe’s only Guerrilla Marketing Master Trainer

What is Guerrilla Marketing?

Guerrilla Marketing is the world’s biggest brand of small business marketing information, advice and coaching as the books have sold over 15 million copies in 46 different languages all over the world.

What makes Guerrilla Marketing different and so special is that it has been designed for small businesses so it places the emphasis on imagination rather than money.

In Jay’s own words: “Guerrilla Marketing is for people with big dreams but small budgets”.

Why Is Guerrilla Marketing So Vital Now?

Predictions for the world's economies for 2008 and 2009 are not good and that puts an emphasis on improving the effectiveness of your marketing and its efficiency.

Difficult times cause problems for many businesses but as always, times of change bring great opportunities for those with the right information, the right mindset and the courage to take decisive action.

So when your competitors will be "fastening down the hatches" and cutting back on discretionary sales and marketing expenditure so they have less contact with their customers and prospects at a time when they need more support, imagine the impact you will have when you learn the Guerrilla Marketing low cost, high impact marketing tactics.

Jay Conrad Levinson will reveal laser-focused and inexpensive marketing tactics that will recession-proof your business and increase your profits, even during tough times.

You will get the following Bonuses with your registration:

    * Bonus #1: "The Way of the Guerrilla" -- a $599 value
    * Bonus #2: Complete Guerrilla Marketing Toolkit with audios -- a $199 value
    * Bonus #3: One month free membership in the Guerrilla Marketing Association -- a $49 value
    * Bonus #4: Free DVD --  "Hilights of May Event" -- priceless

That's $847 in Guerrilla Marketing resources absolutely free!

The event has been scheduled for May 24 & 25, 2008; in case of any questions related to the organization of this event, feel free to contact Christophe Poizat, the event organizer at: chris@christophepoizat.com or call him direct on +33 977 903 249 (GMT+1) -- you can also contact Amy Levinson, VP of Guerrilla Marketing International at olympiagal@aol.com

I look forward to seeing you at "The Most Prestigious Marketing Event of 2008" with Jay Conrad Levinson, the Father of Guerrilla Marketing, on the French
Riviera!

Sincerely,
Christophe
e: chris@christophepoizat.com
t: +33 620 286 299 (GMT +1)
 
PS: view the details and secure your participation at this exceptional event now by clicking here -- don't forget to enter discount code "gme15" to get 15% off if you book your ticket by April 30, 6PM EDT.
 
PPS: Testimonials for Jay Conrad Levinson (we have thousands more in stock)

“Jay is one of the foremost business marketing experts in the world. No one knows how to use the weapons of the trade better than industry expert Jay
Levinson."
-- Entrepreneur magazine

“Your speech at Entrepreneur’s Day was great!  What a good way to kick-off this conference with such a strong emphasis on marketing.  Guerrilla marketing is
just what these entrepreneurs need to understand.  Your style and delivery was excellent and I heard many young entrepreneurs talk about the impact it made.”
-- John R. Thorne, Chairman, Carnegie Mellon

“The right person at the right time at the right place – that was you as guest speaker at the U.S. Small Business Administration/Los Angeles Area Chamber of Commerce Small Business Luncheon.  Everyone who attended was thrilled with your presentation. I understand that the L.A. Chamber is still taking orders for your books and tapes.”
-- Patty DeDominic, Chief Executive Officer

"Jay Conrad Levinson had coffee with me in 1983 and it changed my life forever. Jay has forgotten more about effective marketing techniques than most of us
will ever know. He's the man."
-- Seth Godin, best-selling author of Permission Marketing and Unleashing the Ideavirus.

"Your program yesterday was absolutely terrific. It is incredible how much excellent material you packed into that hour and a half session. No one could have  left that session without feeling they  really got their money’s worth!"
-- Kandace Laass, Director, Quality Learning Services, U.S. Chamber of Commerce

“Slam dunk!  Without exception, every person who attended our guerrilla marketing seminar said it was well worth their time.”
-- Julie Lopresti, Advertising Manager, Pacific Bell

“You gave us concise, practical ideas to implement directly, and virtually all of them were applicable and affordable.  You are, by far, the best and most
popular speaker we have ever had!”
-- David Wilkey, Director of Marketing, PostalAnnex

“Your guerrilla marketing talk was definitely the highlight of our seminar schedule.  In fact, many veteran attendees proclaimed you as the best speaker we have presented in our eight-year history.”
-- David Scroggy, Director, Comic Book Expo

“A veritable plum pudding of marketing techniques and secrets.”
-- Los Angeles Times

“We had well over 140 people attend the event and every single one I spoke with was pleased at the value they received and were excited about applying the
concepts that you presented them.”
-- Ben Buehler-Garcia, Group Vice President, Tucson Metropolitan Chamber of Commerce

"We have received a great deal of positive feedback and by all standards the Conference was an overwhelming hit -- the best one yet!  We congratulate you on your outstanding performance that contributed to the Conference’s success.”
-- Lisa Schaertl and Scott Rothchild, The Annual Catalog Conference and Exhibition

“Your presentation was absolutely fantastic and the feedback has been quite positive.”
-- Karlene Johnson, Managing Director, Johnson Communications

Guerrilla Marketing is a trademark of Jay Conrad Levinson and Guerrilla Marketing International

Copyright 2008 © - Morphosys International

We Won't Be Doing Much Business On A Dead Planet

© 2007 by Christophe Poizat - All rights reserved

 

It is a sad but true fact: we won't be doing much business on a dead planet.  The pristine beauty of our planet is at risk of being destroyed.  What has taken hundreds of millions of years to elaborate could be forever gone within a few decades because of the negative impact
the human species has on planet Earth.

Because we have been cumulatively oblivious in responding appropriately to the harsh impact our way of living has had on our environments, we now find ourselves in the middle of a crisis where our survival is at stake. Never before has the planet been in greater danger.  Never before has an immediate remediation been so critically needed and so vital for our future.

All the global issues we are facing must be immediately and collectively addressed. Even if it costs a few points of economic growth, we ought to find new ways of producing goods, new   ways of consuming goods, new ways of conceiving and conducting our business activities and new ways of recycling waste in larger quantities. We must act together, as one family!       If we don't act now, we will soon face the risk of extinction. It is not being pessimistic, it is simply being realistic.

Fortunately, there has been a shift of consciousness in the last few years and many people now realize something must be done to urgently address all the global issues we are facing.  We know we must eliminate extreme poverty.  We know we must provide education on a larger scale.  We know we must use natural resources more wisely.  We know we must
reduce our carbon footprint. We know we must work together in our everyday lives toward building a more sustainable model.  We must act on the largest possible scale and in the
shortest amount of time for maximum efficiency.  Today is the day! We must act now!

The World is in dire need of a new paradigm to bring more happiness to the largest possible number of people. We need to find and make more peace within ourselves before the world will be at peace. We must stop admiring values that are vacuous and people that propound  and profit from them.  Enough of those false values that lead to the delusion and destruction of entire generations. We must restore a community of shared values.

We don't need to invent anything, only rediscover and rejuvenate what assured the survival   of our ancestors, what provided a true, shared joy.  We must evolve spiritually.  We can't afford to stagnate at this stage of the evolutionary process much longer.  Sainthood for a handful of people is not what we are after.  What we are after is a global shift of consciousness. It will happen when more people awaken and unite their hearts and spirits.

It will happen when people regardless of creed, color, religion walk hand-in-hand knowing
that we are one family - the human family. It will happen when more people realize that when something negative happens on the planet or to a community or in our daily life we all suffer
from the consequences.  It will happen when we consciously reconnect with the core of our human nature and exercise our birth rights which makes us co-creators of our destiny.
191 countries, members of the United Nations, signed the UN Millennium Resolution in 2002 which aims to eradicate extreme poverty by 2015.  However, there is still an incredible amount of money spent on war around the world.  Today is the time to transcend our differences and unite our energies to solve our many challenging issues.

Does it really matter to become the number one company in any given market at the expense of our common wealth and the well-being of the world?

Every day, more than 1,000 children die because they didn't get a 15-cent measles vaccine. Almost 3 billion people around the world live on less than $2 per day.  This is not acceptable. Have we really tried our very best? Governments play their myopic power games while millions of people die of malnutrition, curable diseases, lack of water and the consequences  of greed, avarice and ignorance.

The solutions will not come and have not come from governments alone (if at all).  The solutions will come from entrepreneurs - social entrepreneurs.  A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change that is sustainable and for the highest good of humanity. (adapted from Wikipedia’s definition).

Social entrepreneurs have the collective power to make a real difference in today's world and can have a decisive impact for generations to come. Social entrepreneurs have the collective responsibility to take on - one by one - all the challenges humanity faces.

When the performance of traditional entrepreneurs is measured in terms of profitability, the performance of social entrepreneurs is measured in terms of the positive impact they have on society. Social entrepreneurs measure their success in terms of the contribution made toward resolving all the global issues currently threatening the planet and humanity as a whole - one by one.

It is imperative to encourage social entrepreneurship and to inspire younger generations by instilling the spirit of social entrepreneurship worldwide. As long as we keep measuring our progress in terms of financial and geographic profitability alone, we will continue to miss our essential imperatives.  We will continue to fail collectively with consequences that are seriously threatening the survival of our planet and the future of humanity.

Social Entrepreneurship can change the world and can provide a better world for generations to come.  Today is the day!  We are one - one family, the human family. Now is the time to join in and do good works.  Not convinced? Always remember, we won't be doing much business on a dead planet.

Author Bio:

Christophe Poizat is a professional dreamer, a social entrepreneur, guerrilla marketer, mentor, business coach, speaker, author with 20+ years of international consulting experience who has lived on four continents; for more details, visit: http://christophepoizat.com

Christophe is also the founder and administrator of the International Network of Social Entrepreneurs, a global Web 2.0 community for Social Entrepreneurs to connect, share, collaborate and promote social entrepreneurship worldwide. For more details, visit: http://inse.collectivex.com

Reprints rights: permission to publish this article is automatically granted provided that it is not altered in any way and the author bio is included; a courtesy copy sent to: articles@christophepoizat.com is appreciated.